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If you want more traffic on your beer label’s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one of the consumers’ favorite forms of advertising. Survey participants classified beer coaster ads as entertaining, eye-catching, appealing and non-intrusive. More than 50% would take a coaster home with them - and they’re a lot more useful than a soggy cocktail napkin. Their durability is what makes coasters a viable advertising format.
The direct marketing situation is ideal. Your customers come across a beer coaster in their free time in a relaxed atmosphere where their attention will be drawn to the coaster on the table. With your brewery’s website address prominently advertised, the message is immediate. Integrating creative ideas such as contests, merchandise sales and the promise of details on your website will prompt the customer to visit the site and extend the temporal attachment to the advertising medium. If you have joined the growing number of companies buying advertising space on the beer home page you will see how beer coasters or beer mats drive up the traffic count.
The next step is getting your beer mats under the noses of your target audience. Of course it is common practice to supply beer coasters to the brew pubs, restaurants and clubs that sell your beer. Let’s extend the market! Do you sell your product in cyber-pubs, or non-alcoholic beverages in cyber-cafes? Providing coasters to these venues is a marketing opportunity that is bound to succeed.
Besides making beer coasters available at your booth, roam the crowds at beer festivals giving out coasters as you go. Contact sporting events and local fairs offering beer gardens - you will supply their beer coasters! When your company sponsors or provides beverages for a charity or special event, include beer coasters in your handout goody bag.
Contests are an interactive way of attracting attention to your coaster and on to your website. Along with your logo and company name, ‘Win A Pub Crawl In New York’ is sure to get attention! Add an arrow or ‘turn over coaster to learn how’ and use the flip side to ask the customer to visit your website for details.
Contest advertising on coasters is ideal for distribution at events and festivals. Attend with a display table and a computer with your website running so people can enter and join the fun instantly. Signage will prompt those present to look at the coaster and visit your site.
Coasters are collectible. A simple Internet search proves their popularity. Including your brewing company’s website address on special collection editions, lottery or coupon campaigns, etc., will enhance the coaster’s value for beer enthusiasts and coaster collectors.
Remember, beer coasters may not be potable but they’re portable. Not many customers take home a beer bottle with its label, set it in front of their computer and log-on; but they will take home a beer coaster!

Technorati tags: beer coaster coasters website home

Wouldn’t it be great if your website was listed on the first page when your potential customers look for what you sell?
What if you had the very top position when they typed “your product category” into MSN, Yahoo or Google?
If you’ve had your website up for even one week, you’ve realized that getting to the top of the search engines is no easy task. The competition is fierce, isn’t it? And you have to constantly keep up with the search engine rules and regulations to keep your listing.
Don’t get us wrong. Search Engine Optimization is a key to our strategy and should be for you, too.
(We’ve seen some internet “gurus” out there that teach that you don’t need to submit to the search engines anymore because of “pay-per-click” engines. We couldn’t disagree more and recommend you stay away from such advice!)
But getting to the top of the free listings can take months. What do you do if you need to start making money now?
USE “PAY-PER-CLICK” ADVERTISING!
We feel there has never been a greater way for the “little guy” to compete with the “big guys”. It doesn’t matter what industry or niche you are in. Or what product or service you are offering.
Yes, you do have to put out a little cash. But for as little as $.05 to $.10, you can do what every website owner is desperately trying to figure out.
Have you ever heard the saying, “Build it and they will come?” In the brick and mortar world, this may work. But if that is your internet marketing strategy - You need to adjust what you’re doing now!
As a website owner, you need to find ways to have your customers find you. You must learn to drive traffic to your site.
Not just any traffic, TARGETED TRAFFIC. If you sell cars, you don’t want someone looking for flowers to visit your site. You want the person looking to buy a car now, right?
OK, how does this Pay-Per-Click thing work?
You bid on a specific “keyword” or keyword phrase that a customer would type into a search engine to find your product or service. As mentioned earlier, you could bid as low as $.05 or $.10 at places like Overture or Google. So if someone likes the ad you have listed, clicks your ad and is linked to your site, you only pay your $.10 or $.25 or $.50 - whatever you bid, you only pay if they actually click YOUR ad and go to YOUR website!
You have control of that ad. So you make it loaded with info that would cause only someone interested in what you have to offer to actually click. You must get inside your prospect’s head and figure out “What does this person really want?”
- (Ad copy is an art in and of itself - We’ll need to postpone discussing that subject for a later time)
Once that person arrives at your site, it’s up to you to make sure your site really “sings” and compels your prospect to sign up for your mailing list, buy or whatever it is you want them to do.
But do you see the beauty of all this? You find out what keywords your prospects are looking up, you bid on those keywords and Bam! - YOUR AD APPEARS AT THE TOP OF MSN, YAHOO, GOOGLE, etc.
These are qualified prospects! People interested in buying only what you have to offer. Never before in history has it been possible for a business owner to start a business, place an ad and get QUALIFIED buyers so quickly; at such a minimal cost to the owner!
Imagine it costing you $.25 or $.50 to attract a prospect to your site. Let’s say you offer a product selling for $75. How often would you like to give us $.25 every time we gave you $75? Can you see how quickly you can have a thriving internet business up and running?
We recommend starting at pay-per-click engines like www.Overture.com, www.Findwhat.com and Google adwords. It would be wise to go there and review their guidelines and how they operate.
If you invest the time necessary to master this subject and add it as another “spoke” to your advertising “wheel”, you will see not only a huge surge in your website traffic, but your profits as well.
And, ultimately, that’s what you’re really after, isn’t it?

Technorati tags: website search only product owner

Buzz marketing, also known as ‘word-of-mouth marketing’ ‘guerilla marketing’ or ’stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising.
Nirmalya Kumar, professor of marketing, director of center for marketing and co-director of A.V. Birla India at London Business School.
When Dietrich Mateschitz formulated the drink “Red Bull” in 1987 for Australian market, bars initially refused to stock it, seeing it as more of a medicinal drink than a mixer. However snowboarders and clubbers soon recognized. The boost it gave them. They started to bring it with them to non - alcohol bars and pubs.
Red Bull has mastered the buzz marketing. In the 8 sales area in US, the representative scouts for the hot spot. They distributed their branded refrigerator and some goodies to the bars and clubs. If other conventional establishments ask for Red Bull, they refuse them to retain the credibility and uniqueness of their community and clubbers. To connect this community, Red Bull use to organize a two - week annual music festival.
Red Bull first marketing technique was to distribute and target the teenagers and college goers. They went where these guys goes. Then Red Bull went around the cities full of Red Bull cars and distributed the drinks to anybody who need energy- Free, the construction workers, Athletes all.
Coke and Pepsi recognized a new segmentation of their market and tried to capture it with big marketing budget. They created energy drinks. But after millions of write off they are distance number 3 and 4. Red Bull is still the king of energy drink with 65% of market and that is with the fraction of their spending.
Five years back on internet, Google started it operation in the dorm of two Stanford guys (You do not need to know there name, I guess) they created a system for search and marketed it on net with minimal of advertising. End result, after 3 years they become numro uno no in search - marketing in the presence of heavy spenders like Yahoo, overture etc
That the power of Buzz marketing. Gone are the days when you write a Cheque for your ad agency and agency will do the marketing. According to Philip Kotler, advertising is a lazy way of marketing and branding. You outsource almost everything, even your brand’s undergarments. Traditional marketer thinks that job is over. But buzz marketing is an engaging art of marketing. It is a hard way to market a product and services. Most of marketers do not like it. Because they like their comfortable air-condition rooms.
But in real world, you can’t close your eyes and think that your competitor will take pity on you. They are here to eliminate you. Buzz marketing is not a passe’ anymore. It is here and happening.
CEOs, be aware, if your people are saying they need different budget for branding, marketing and sales. Think again, someone is not ready to move his butts.

Technorati tags: marketing bull buzz market marketing.

I just snapped.
I couldn’t take it any more.
I starting sobbing, and I gripped the steering wheel with both hands in a choke hold. My vision blurred from the tears as I drove the 2 hours back…another freaking no-show. I was in my $800 rusty van with no heat and a hole in the roof.
It was March 1995. I had been married less than 30 days. Nearly my entire downline of 86 had quit, leaving me with just 5 people. If I didn’t recruit someone within 48 hours, I wouldn’t qualify for a check. And if I didn’t qualify for a check, I wouldn’t have money for gas, phone or food…
It was a low point in my career as a professinal network marketer…one of the hundreds of low points in 16 years.
Have you been there?
If not, why not?
Think about that for a second. Has your MLM business brought you to the point of tears, ever? If not, why not?
I recently asked networkers to email me their biggest problem. If you didn’t get that offer, you can check it out at http://www.ilovemlm.com/problem Do you know what one of the most talked about problems was?
How do I motivate my downline?
If you ever want to cause a brawl, ask that question at a mastermind of top leaders and your company president at a big function sometime. There are as many theories on motivation as there are morons in politics.
Here’s my three cents on the issue.
I believe motivation is caused by a mental question. The question might be, “Why should I pick up the phone and call prospects today?”
The question is repeated in the subconscious. Our inner dialogue triggers a routine in our mental programming. The subconscious MUST TRY to answer every question it is asked. For example, when are you going to invest in your business and finally buy MLM Bluprint?
So, our brain tries to figure out WHY it should make calls. It goes into memory banks, comparing the question to previous life experiences, both REAL and IMAGINED. Remember when you asked that person to the school dance in grade 9 and they said No? What if you call a prospect and they say NO? Remember how embarassing that was?
The brain moves through the memory banks at warp speed, comparing both positive and negative experiences with the current problem. An inner dialogue supports the comparision. The brain is calculating the potential PAIN of making calls versus the potential PLEASURE of making calls.
Think of it like a scale. If you have more (or stronger) painful memories, then the brain will tip away from the calls and get you to go make a chocolate sandwich and watch Survivor or Idol or something.
The opposite is true if the brain finds recent positive experiences. In baseball it’s called a hitting streak. In poker, its called a rush. In mlm, its called “Baby, I’m hot stuff!” Once you get on a roll, it’s like everything you touch turns to gold. The brain believes you’re hot, and you start dialing like a madman. Boom! Another hot one. Boom! Another hot one. You’re unstoppable.
Motivation is a spiral vortex, like in the toilet or when you pull the plug in the bathtub. It can spiral in a negative fashion, pulling you further down, or it can spiral in a positive fashion, making you hot stuff baby!
The key lies in the mental pictures that we compare to the question. When your brain asks” Why should I call prospects?” it can’t tell the difference between REAL and IMAGINED pictures. If you can focus on the mental picture of being a six-figure earner (think about the toys, the security, the freedom, the fun!) then the brain will tilt in the direction of those mental images, taking ACTION to make them REAL.
In MLM Blueprint, we talk about Treasure Maps and Fridge Photos as a source of both motivation and as a RETENTION tool. If your downline isn’t motivated it’s because their brain lacks MENTAL PICTURES to compare the questions to. THAT’S why large events, team parties, trips and cruises, etc are so valuable. They create mental movies of what’s possible. If you aren’t using TREASURE MAPS and FRIDGE PHOTOS as a step-by-step duplicatable system in your organization, then you aren’t tapping your full potential.
When I walked on stage in front of 7000 people in June of 2000 to get my Million Dollar Earner’s Pin, I thought back to that day in March of 1995 when I wanted to rip the steering wheel off. In five years I managed to figure out how to tilt the scales of motivation in my direction. I had lived that moment hundreds of thousands of times in my mind….I knew exactly what I would be wearing, how it would sound and feel to be a millionaire.
When my brain asked, “Why should I call prospects today?” I KNEW WHY.
I appreciate you. Keep your WHY in your mind’s eye at all times!
David Ledoux
Creator - The Ultimate MLM Blueprint For Massive Success.
http://www.ilovmlm.com
p.s. send me your biggest problem in network marketing and I’ll send you a free gift worth $35. http://www.ilovemlm.com/problem

Technorati tags: brain mental question both motivation

I saw something in town the other day that just really struck me as funny. Not only that, however, it really nailed home a strong lesson for me about how to make more money.
I was driving down main street past this old building. I don’t know exactly what the building had been used for, possibly a warehouse or something along that line.
The thing that was funny about it, however, was the sign it had mounted on the front. It was a sign that had been there for some time, but I’d never really noticed what it said before.
Turned out, it was a “for sale” sign.
Now think about that. This was a permanently mounted, bolted to the wall, unchangeable “for sale” sign.
Yes, the salesman entrusted to sell this particular building is SO confident in his sales ability that he felt the need to spend $150- $200 on a PERMANENT “for sale” sign!
Doesn’t that strike you as funny? I mean, where is the logic in this move? Who would put up a permanent “for sale” sign on something?
Someone planning on taking years to get the job done, that’s who. Someone assuming no one really wants what he has to offer.
Huh-uh. Wrong. Totally backwards and self defeating attitude.
Don’t assume there will be problems when you are marketing your product. Don’t assume you’ll have to talk people into making a purchase. Don’t assume a long hard road.
Assume the sale!
Even a simple little thing like a permanent “for sale” sign can create a negative image in your potential customer’s mind. It makes them wonder what is wrong. Why hasn’t this place sold already? What are they hiding?
People feed on the self confidence of others. No one wants to buy from someone who seems unsure about what they are selling.
Speak, show, and exude confidence in your sales approach. Whether in your sales copy or just an email message to a potential client, assume they are interested in and WILL buy what it is you are offering them.
Now, this is not to say that you need to be overbearing, pushy, or rude. Those are all negative factors as well.
Simply approach a potential sales situation as if there is no doubt in your mind that whoever you are presenting your product to is completely interested in it and preparing to make a purchase.
Undoubtedly, they are at least considering it or they wouldn’t be there in the first place. Your confidence, attitude, and demeanor all play an important role in convincing them to advance to the next step and commit to buying your product.
It’s no trick, no devious tactic. It’s just plain common sense. What you bring into the situation rubs off on those who are listening and influences their decision.
Now, one last important point. Going back to the permanent “for sale” sign. Like I said already, I know that sign had been there for some time, but I’d never really noticed what it said before.
This means that not only can the wrong attitude not help you make more sales, it can actually keep you from being considered in the first place!
Scary thought, huh?
===============

Technorati tags: sign “for sale” really sales

Logos and slogans are big eye catchers for the big businesses we’re used to seeing every day. It’s the seldom thought of products that are fun to watch as they create new ways to market their ideas to the user and consumer. As the Olympic International Committee is in its early stages of preparations for 2010 in Vancouver, BC we’re seeing some interesting news stories. One story in particular will be based on its court case to settle the issue of the noteworthy Olympic rings. The subject business has been in business many years prior to the 2010, but protection of a certain issue is serious business when the backdrop of winter sports athletic stage will be the symbol known around the world. Is it this potential revenue that is at stake instead of the gold, silver or bronze the athletes have trained and worked so hard to win?
Slogans have been part of sports and especially the motor sports. The life-blood of these athlete’s vehicles is what is put in their engines and whatever else turns. The companies that have put science to work and are the leaders in the laboratories contribute to the winner standing on the podium. Amsoil Inc. has established itself as the “First In Synthetics”, trade marked and proudly displayed in its web site. Winning the checkered flag in motor sports is like the metal hung around the neck of a runner.

Technorati tags: business sports slogans seeing olympic

It’s no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?
Most interactive marketing types, whether they are agencies working for/with clients or in-house personnel, typically just measure a company’s return for a specific process or period of time. Many never think to actively monitor what a company’s competitive position is vis-a-vis Search Engines or Directory Listings, the number of links they have pointing back to their web site or what type of “net buzz” is being generated (positive or negative) via the Usenet/Newsgroup community. In short, its digital warfare and the fog of war is obscuring the battle lines.
Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it’s using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:

your direct competitors via the top tier Search Engines (Google, AltaVista, Excite, AOL/NetFind, HotBot, Netscape, Magellan, Lycos, Web Crawler)
how and where your company is listed via the blue chip Directories (Yahoo, LookSmart, Open Directory)
what’s your link popularity (number of links pointing back to a web site) and/or
how many Usenet/Newsgroup posts are being made about your company, products or services

Usenet/Newsgroups can in fact be an extremely valuable resource for unearthing competitive intelligence about a direct competitor’s products or services; “Usenet/Newsgroup mining” certainly works well for United, IBM, Microsoft and many other corporations.
These digital touch points fill in competitive intelligence gaps and you don’t need to have an advertising budget in the 4-6-figure range complemented with a large staff to consistently monitor your competitive position. You can do much of this by hand, and/or use free tools offered by many of the search engines or portals (small plug: we offer a free and low cost Competitive Intelligence service via our web site).
But, be forewarned, if you don’t use some technology to leverage yourself, it can take a great deal of time to assess these metrics, but well worth the effort. In the end, you will know what your online market presence is and be armed with actionable business intelligence that enables you to understand how to maximize your marketing dollars by knowing where you need more of an online presence. And, most importantly as Sun Tzu once said, “if you know your enemy and yourself, you will win every battle.” Sound advice from a master tactician who had no idea his pearls of wisdom would be shaping the digital age!

Technorati tags: competitive intelligence marketing online company

Directory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other advertising media. For a brief time, the eager-to-buy directory user checks the competition, to see what each of them offers. They scan for solutions that satisfy their needs. Readers hope to find ads that leap out from the rest, and will simplify their choice.
So they ignore any ad that doesn’t match what they’re looking for. And the piece of information that fully half of them look for first is the location of the business. Buyers want to know how easy it is for them to get there. Businesses that are too far away are eliminated. So their ads aren’t even read.
Convenience is the preliminary deciding factor. As readers scan through the heading, they mentally delete: too far…, too far…, don’t know where that is (so no)….
After Sorting by Location, Then they Read the Ads The selected ads are then studied in more detail. Not until that point, does the information in the ad actually get read or considered. Aside from location, when directory users are in the “information gathering phase,” they’re looking for many different kinds of answers, like hours, payment methods, and brands offered (which differ according to heading). They’re being educated by what they read in the ads. They gain a clearer idea about their options and who provides it (you being just one).
Directory users don’t want to drag that step out. So it’s up to your ad to jump to the front of their brain with a clear indication that you offer exactly what they’re looking for. Look-alike ads just make readers work harder to uncover what they want to find.
There’s no need to overcomplicate the matter. The test of a good Yellow Page ad is its ability to generate calls. You don’t have to be a graphic designer or a marketing whiz to prepare an effective ad. You just have to know your customers well enough to know how they think and what they want. You need to be able to signal to them that you’ve got what they’re looking for.
The Ad Sells the Call or Next Step Some ads prompt directory readers to pick up the phone and call one or more of the listed businesses. Callers often continue down their short (close) list until they can find enough of a reason to pick one.
Yellow Page industry studies show the average number of calls a user makes is 5.3. An advertiser doesn’t have to be the first choice, as long as it’s among the few chosen for a call or visit. At that point, the business owner’s ability to field questions or “sell” is more influential than the published directory information. After the potential buyer closes the directory, its work is done. They’ve move on - one step closer to a purchase.
Location Defines Who Your Competition Is The Small Business Administration states that distance is a major factor as to who comes to buy from you. The average independent store draws the majority of its customers from not more than a quarter of a mile away. The average chain store draws most of customers from less than three-quarters of a mile away. For the average shopping center, that figure is four miles. Service business have different distances.
Many kinds of business really only need to worry about competitors within their immediate area. You don’t have to beat out every other business in the heading. Compare your ad to those competitors within four miles, and make sure your ad is more prominent or enticing than theirs.
Some of the biggest, high-powered ads ahead of yours simply won’t be called because they’re inconvenient. You need to know where your customers come from, and how far they’re willing to travel for you. Here’s where knowing their specific mindset and priorities pays off. Ask them; take a survey.
You don’t need a big ad if you are the only game in town, or in a very small heading. Directory users can’t help but see you. Buyers are likely to call everyone who looks appropriate, if there are only a few. So you’ll get called anyway - as long as you’re listed.
Unless a business has the biggest and best ad, most of the money spent for display ads is wasted. That sad truth applies to most of the business headings. Cut through the prevailing misinformation, and learn what makes a Yellow Page ad effective at Yellow Page Sage - http://www.yellowpagesage.com.
Location Matters on the Internet, Too Already, 25% of online searchers are looking for information about business location. And that percentage is increasing. Most customers prefer to spend their money close to home - it’s more convenient. But rather than consult the printed Yellow Page directory, they search online. Searchers add additional terms like zip code, city, and region to narrow their search. This strategy is called “local search.” It’s a boon for connecting buyers and local businesses. Because location really does matter to buyers.
(c) 2004, Lynella Grant

Technorati tags: directory business location theyre yellow

How many times did you see an e-mail or a website offering something for free ?
A hundred times ? A thousand times ?
Perhaps, if you are like me you don’t believe in the word “free” anymore, if somebody offers you something for free, he or she always wants something in return.
On my site http://www.hartino.com I offer [ Free Entry to Win 1000 GBP ], when you click that link you can participate in a free entry, but in return I have your name and e-mail address and when you submitted your information, you agreed to it that I can e-mail you promotional e-mails about the UK Lotto and Euro Millions.
On my site http://www.hartino.com I offer [ Receive the latest draw results in your mailbox absolutely FREE ! ], again, when you submitted your information, you agreed to it that I can e-mail you promotional e-mails about the UK Lotto and Euro Millions.
And finally, on http://www.hartino.com, I also offer [ Euro Millions Play For Free ], for this one to be true, you have to find your first five members and you’re effectively playing for FREE!
So, next time you’ll see the word “FREE” just think “Free in return for what ?”.
Thanks for reading and have a nice day.

Technorati tags: free e-mail times something http://www.hartino.com

Now a days thier are many ways to promote your Website. Knowing your target is very important in promoting your website.
What are the ways to increase your traffic?
1. You need a very interesting content and also update your content. Search engine loves to spider website that updates it’s content.
2. increase your content and number of pages. The pages will act as small gates way to your website.
3. Offer free or prizes for the visitors. This would make the visitor to advertise your website and make them return to your site.
4. Free link exchange with other website. Better if you exchange with similar website.The most popular way to increase traffic.
5. Pay for one way links to your website. One way is better than exchange link. Search engine recognize the one way link as special.
6. Creating Articles and submit it to other website. It would also work as a one way Link.
7. Post your website to Classified Ads. Some are still free.
Don’t also forget offline advertising cause it is still very important.
This are ways i used to increase my traffic. If you follow my steps then it would greatly help you and increase the traffic in your webiste.

Technorati tags: website. increase ways very website